Lori has been working in search engine marketing since 2001. Lori is the published author of The Definitive Guide to Google AdWords. She enjoys working with clients of all sizes but gets the most satisfaction from helping small and medium-sized businesses find the right clients and grow. When not at work, Lori spends time with her family biking, skiing, and hunting in the mountains around their home.

Lori is a partner at webShine, a search marketing agency located in Colorado. She is also co-founder of Pathfinder SEO which offers an affordable, educational and processed-based approach to SEO.