A/B Testing – Which Way Does Your Duck Face?

Description

When you launch a website, do you know what works? You don't; you're guessing. Your guesses may be based on experience and education, but with good A/B testing you can also make decisions based upon data. For example, do you know that even the way a duck's face points (left versus right) could increase your conversions by 40%? As a case study, one of our clients, an insurance company, increased leads by making just a small 2px change. In this talk, we will spend some time reviewing the A/B checklist I personally use to guide you on your journey to discover what things to test, testing methodology, and the best tools to use for your clients' sites.

About Mike Demo

Mike “Demo” Demopoulos is a lover of open source first, specific tools later. Because of this, he speaks at Ignite! Conferences, Meetups, WordCamps, Joomla! Events, and more. Mike volunteers with The Joomla! Project as the treasurer of Open Source Matters (the not for profit organization for Joomla!) as well as serving on the Joomla! World Conference and Capital teams. He also co-organizes JoomlaDay Minnesota. Mike Demopoulos has spoken on various open source topics including WordPress and Joomla! in addition to marketing related talks which include A/B testing content. Before coming to BoldGrid as a community evangelist, Mike spent years building a strong client base in the financial and insurance industries. He believes in sharing his business acumen and marketing insight as it fits within his main goal of building community. When he's not spending time with his wife Kayla, you may find Demo at a Disney Theme park, collecting artwork, or hanging out with his dog B'Elanna. Be sure to say hi to Mike Demopoulos on Twitter at @MPMike.