Best Practices for Transitioning to Google Analytics 4

The clock is ticking! You've put it off long enough and now the inevitable has come: you need to transition into GA4. Recently Google "helped" us out by automatically transitioning for us. Whether you took them up on this or opted-out, in this webinar, SEO Expert David Zimmerman will talk about:

1. Why GA4 is actually a better product than UA. I know, they forced you to transition but I think you'll be happier in the end.
2. What comes next if you opted-out of Google automatic transition? How should you transition to GA4 manually?
3. What comes next if you let Google automatically transition your properties? What potential problems should you check for? How can you confirm everything is done correctly?