Google Analytics Bootcamp

Google Analytics is the best (and free) way to show your clients the value of their website. Unfortunately, it can be a little intimidating to you and them. Join us for the Google Analytics Bootcamp and not only overcome your intimidation of this platform but also show your customers extra value.

Why should web developers learn Google Analytics?

• Combat the “but I don’t have the budget for a new website” by showing the value of their website.
• You know your clients will ask you when things go wrong, so make troubleshooting problems easier.
• Get more billable work while providing additional value with proactive suggestions.
• Everyone wants to sell you another tool and claim to make you more money, but this tool is free and will still make you money.

Day 1: Setup Google Analytics

• The value of Google Analytics to you and your clients.
• To overcome your intimidation of the platform with a walk-through.
• The best (and easiest) way to install Google Analytics on a WordPress website using Google Tag Manager.
• The secret to making Google Analytics really valuable to your clients: goal tracking.

Day 2: Using Google Analytics

• How to show your clients the value of their website through Looker Studio reports.
• Show them where their marketing is working (or not) through UTM codes.
• Give them access to the best SEO tool (also free): Google Search Console.
• How to keep providing value in the future of web analytics.