Maddy Osman is the author of Writing for Humans and Robots: The New Rules of Content Style. Maddy’s journey from freelance writer to founder and CEO of The Blogsmith yielded numerous insights to share about content creation for enterprise B2B technology brands. Her efforts earned her a spot in BuzzSumo’s and Semrush’s Top 100 Content Marketers and The Write Life’s 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week.
In this webinar, Maddy Osman will explain how to create a blog post that will actually do something for you, and not just be meaningless content. And, since WordPress is the perfect blogging platform to make it all happen, she will also touch on helpful plugins that fulfill the promise of the title. About Maddy Osman...
Wondering where to begin with content marketing? If you want to maximize your budget and get results, the process starts with a strategic plan. Maddy Osman of SEO content agency, The Blogsmith, will share her system for creating an editorial calendar and a template for writing content briefs. In this webinar, we'll walk through the...
Maddy Osman shares battle-tested lessons learned for creating consistent, high-quality content at scale. Developing a proprietary style guide that bridges the gap between what humans want to read and how robots process information is what made it possible to scale The Blogsmith to a team of 25+. If your team hasn't yet established baseline style...
Join Maddy Osman, Founder of The Blogsmith content agency and bestselling author of "Writing for Humans and Robots: The New Rules of Content Style" for her second annual Website Content Workshop. This year, we'll expand on the foundation we created for writing great content to focus on integrating AI efficiencies, plus the intersection of content and design...
Join Maddy Osman, Founder of The Blogsmith content agency and bestselling author of "Writing for Humans and Robots: The New Rules of Content Style" for her second annual Website Content Workshop. This year, we'll expand on the foundation we created for writing great content to focus on integrating AI efficiencies, plus the intersection of content and design...
